Case Studies
This is how some Communities and Businesses use Kireego.
Community Case Study #1
Community Type: Large multinational corporation
Need: Revamp the existing Exclusive Offers for its staff (Beneficiaries).
Objective: Increase number of Offers, favoring those from local Businesses; simplify access to them by its Beneficiaries, and obtain usage metrics.
- Creation of a “Community” Account on Kireego based on a licence fee.
- Invitations sent to existing Partner Businesses to create a free account and an Offer aimed at its Beneficiaries.
- The Beneficiaries receive a customized mobile application (with the Community's visual identity), along with an activation code.
- Selection and approval of the new Offers received (+70%) and activity metrics (25% of Beneficiaries against 4% pre-Kireego).
- 80% reduction in time spent managing the system by the HR department.
Community Case Study #2
Community Type: Internationally reknown university
Need: Reinforce the ties among its Alumni (Beneficiaries and Businesses) throughout the world
Objective: Create a “Privilege” program consisting of Offers made by the Alumni, for the Alumni.
- Creation of a “Community” Account for the university and including a weblink and Partner Code for each Alumni (Businesses) to present their Business or Service.
- Approval by the Community of each Offer received (through 1-click management).
- Deployment of the mobile application, customized with the Community's visual identity, to the Beneficiaries.
- Implementation of a tool allowing the Community to interact with its Alumni (Beneficiaires) directly through the mobile app.
Community Case Study #3
Community Type: Professional Football Club
Need: Increase value for Sponsors (Businesses) and Members (Beneficiaries).
Objective: Facilitate connections between Sponsors and the Club (Community), then between Sponsors and Members.
- Creation of a “Community” Account with an annual license fee.
- On the Platform, the Club (Community) connects with its existing Sponsors (Businesses) or finds new ones, allowing them to set up a free Offer for its members/fans (Beneficiaries).
- Easy one-click approval of the Offers by the Community.
- The Club's Beneficiaries use a branded mobile application with the Community's logo (or through their existing app) to access the Offers.
- Number of Sponsors increases as well as Beneficiary satisfaction
Business Case Study #1
Business Type: Restaurant
Need: Attract new Customers from among the staff of local Companies (Communities).
Objective: Create tailor-made Offers for a couple of local Communities and then work towards making return business of the new Customers attracted.
- Creation of a cost- and obligation-free “Business” Account.
- The Restaurant sets up a Loyalty Card for its existing Customers and to capture new ones.
- The Restaurant's Customers use Kireego's free mobile application anonymously (no personal details necessary).
- The Restaurant pays 2 x €45 to connect with a local Company (Community) to attract its employees (Beneficiaries), and a University (Community) to attract its students (Beneficiaries).
- The Restaurant adapts and modifies its Offers for each of these new targets, and its mobile Loyalty Card, at any time, free of charge.
